e-BIM — express-Booking Instant Messaging
The project for the Development of the Automatic Booking System through instant messaging apps (express-Booking Instant Messaging, e-BIM) aims to offer users of travel agencies an innovative and personalized digital booking system that can be implemented in their businesses and used by their travelers from instant messaging applications such as WhatsApp and Telegram.
Innovation in the booking process
With the development of this system, an innovative concept is addressed when users book travel, where agility and immediacy in the process prevail through communication channels they already use in their daily lives, without having to access other systems or require any additional installations on their devices. The time spent making a booking is substantially reduced, with the aim that the user can complete a booking in less than one minute.
Value proposition for agencies
e-BIM will launch an innovative booking process with a major impact on the value proposition of travel agencies to their clients, attracting traveler profiles that require high agility and immediacy in travel management, while providing a significant range of differentiating advantages, such as technological innovation in the domestic market that incorporates instant messaging and Artificial Intelligence into a reliable high-performance system with a short booking process completion time. All these advantages will improve the resilience and competitiveness of travel agencies.
Project implementers
The project is implemented by a consortium formed by Grupo Iris, a technology developer specialized in the tourism sector, and 4 travel agencies, all of them relevant players in the sector due to their volume and client profile, for whom this represents significant added value in their business proposition. The agencies Airmet, IntegraIAV, Andrómeda and VIAP contribute extensive experience, a large number of points of sale, national and international geographic coverage, and positioning and connections with the most relevant initiatives and alliances in the travel agency sector value chain, such as IAG7 group, AVASA group and Travel Advisors group. Grupo Iris, a technology developer specialized in Tourism, has more than 350 agency clients, which in 2023 generated through its avsis management system the amount of EUR 1.725 billion, representing more than 20% of total travel agency turnover in Spain.
Project data
Call for proposals: "Last-mile" digitalization projects in tourism sector companies (2023)
File reference: DUM-010000-2023-13
Project: express-Booking Instant Messaging [e-BIM]